How We Increased Engagement by 150% for an E-Commerce Brand

A rapidly growing e-commerce store specializing in fashion accessories, to elevate their social media presence. The challenge was to increase brand visibility and engagement while staying within a limited budget.

Challenges:

• Low Instagram engagement rates (average of 1% per post).
• Ineffective ad campaigns that didn't yield results.
• Difficulty reaching their target audience of millennial shoppers.

Solutions Provided:

• Implemented AI-powered audience segmentation to identify and target potential customers.
• Created a content calendar featuring visually appealing, branded posts.
• Ran optimized ad campaigns using predictive analytics to allocate the budget effectively.

Results:

• 120% increase in Instagram engagement within two months.
• 3x ROI on social media ad spend.
• Gained 5,000+ new followers from the target demographic.

With Markefy’s AI-driven strategies, they achieved their goals of increased visibility and engagement, positioning their brand as a leader in the fashion accessories space.